A major commercial developer asked me to develop a campaign
to publicize a shopping center at the base of one of their signature office
towers. I asked Yuri Dojc, a fabulous photographer, to collaborate with
me on the project. One of my first thoughts (see the mock-up below)
to publicize a shopping center at the base of one of their signature office
towers. I asked Yuri Dojc, a fabulous photographer, to collaborate with
me on the project. One of my first thoughts (see the mock-up below)
was to do an image of a stylish cop to reinforce the name of the place,
Bankers Hall – but it didn't say anything about shopping nor was it
'upscale' enough.
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